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141 / How To Build a Community of Practice, with ITX Leaders in Product + UX

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Paul Gebel, Sean Murray, Brian Loughner, Christina Halladay
ITX Corp.

Welcome to this special episode of Product Momentum, where four ITX leaders share their hands-on experience establishing (Upstate Product Meetup) and growing (Upstate UX Meetup, to nearly 600 members!) two Rochester-area communities of practice (CoP). Perhaps it was the recent conversations with Petra Wille and Jared Spool that inspired the idea for this up-close look …

product-momentum-podcast-guests-paul-gebel-sean-murray-brian-loughner-christina-halladay
Paul Gebel, Sean Murray, Brian Loughner, Christina Halladay
ITX Corp.

140 / Money Talks: Aligning Product Strategy + Business Goals, with Rich Mironov

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Rich Mironov
Mironov Consulting

What’s the best way to align product strategy with business goals? How can product managers communicate product value to the go-to-market side of the house? Rich Mironov, a 40-year veteran of product management and author of The Art of Product Management 2d, joins Product Momentum to address these and other vexing challenges in the world …

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Rich Mironov
Mironov Consulting

139 / User Experience Research: AI’s New Frontier, with John Haggerty & Prerna Singh

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John Haggerty and Prerna Singh
Experienced Product Leaders

Back in episode 132 of Product Momentum, Janna Bastow talked about using AI tools to do much of the “grunt work” product managers and UX researchers do so that they can spend more time on the higher-value work that’s actually helping to transform product building. In this episode, John Haggerty and Prerna Singh go a …

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John Haggerty and Prerna Singh
Experienced Product Leaders

138 / The Science Behind Building Better Products, with Holly Hester-Reilly

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Holly Hester-Reilly
Product Science Group

As Holly Hester-Reilly explains, “Intuition isn’t magic. People who have good product intuition know this, because they’ve worked hard over time through lots of hard practice to build it up – and build better products in the process.” Holly is the founder and CEO of H2R Product Science (and a good friend of Product Momentum). …

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Holly Hester-Reilly
Product Science Group

137 / 3 Tips for Fostering a Culture of Change, with Zoia Kozakov

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Zoia Kozakov
JP Morgan Chase

Among the many hats product managers wear is that of change agent. In many respects, product management is change management. PMs always seem to be flexing their approach to new circumstances, adapting to evolving markets and technologies, and side-stepping organizational landmines. “It’s hard,” says Zoia Kozakov, “especially when the change you’re trying to bring about …

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Zoia Kozakov
JP Morgan Chase

136 / Product Operations: Why It’s More Important Now Than Ever, with Denise Tilles

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Denise Tilles
Grocket

As a profession, product managers have been battling through some pretty lean times of late. Layoffs in big tech, market uncertainty across the board, and steep competition for fewer vacancies keep many of us up at night. All the more reason, as Denise Tilles explains, that product operations is more important now than ever. In …

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Denise Tilles
Grocket

135 / The New PMO: Strategic Partner in Business Transformation, with Laura Barnard

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Laura Barnard
PMO Strategies

In this episode of Product Momentum, Laura Barnard invites us to imagine the strong business outcomes our organizations can realize when we create space for strategy and execution to work in concert, instead of at odds. Founder of PMO Strategies and author of The Impact Engine (available Sept. 2024), Laura has been a driving force …

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Laura Barnard
PMO Strategies

134 / Lessons in Product Leadership: The Art of Communication, with Gabrielle Bufrem

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Gabrielle Bufrem
Product Leadership Coach

When you’re communicating as a product leader, how often do you consider what your audience needs to hear…at that precise moment in time? How do you deliver your message in a way that they can understand? Product coach Gabrielle Bufrem, in her keynote at the New York Product Conference (NYPC), says that “communication is effective …

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Gabrielle Bufrem
Product Leadership Coach

133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford

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April Dunford
Ambient Strategy

As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is …

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April Dunford
Ambient Strategy

ITX Receives Certification as a ‘Great Place To Work®’

April 24, 2024 Rochester, NYITX Corp., an award-winning producer of custom software products headquartered in Rochester, NY, announced it has been named a Great Place to Work – Certified company, a national recognition that celebrates organizations who create an outstanding employee experience. The GPTW certification marks the company’s first such national honor; ITX is a five-time recipient of Rochester’ Top Workplace Award, was selected as a 2023 Best Company to Work for in New York, and was named a winner of Elevate Rochester’s 2021 ETHIE Award.

“We’re proud to earn this certification, and I am proud of the environment we have created here,” said ITX CEO Ralph Dandrea. “At ITX, we lean on our values to ensure a positive, supportive workplace where experimentation and innovation can thrive, so we can deliver great value to our clients. Most of all, I am grateful to our entire team, who work so hard to strengthen the culture we have built; it gives me great confidence for the future.”

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Great Place to Work Badge along with some ITX Team members in the background.

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