Gregg Gordon

SSRN

Interested in adding gamification techniques to your product? Gregg Gordon is the person to talk to.  In this episode, Sean and Joe discuss gamification as an important part of the system design process, and then have a great conversation with Gregg Gordon, CEO of SSRN.com. Gregg has over 20 years’ experience in gamification, a means for …

Adam Bates

Amazon

In this episode, Sean and Joe discuss the different aspects of creating and measuring product loyalty and advocacy and then talk with Adam Bates from Amazon about how he works on creating loyalty within his own customer base. Adam is the Head of Product Management at Amazon and has over a decade of experience working in …

Jeremy Durham

Paychex

Personas have been used by marketers for decades, and they are invaluable in shaping a product that will be valuable to users from different backgrounds and of differing abilities. In this episode of the Product Momentum Podcast, hosts Sean and Joe first discuss personas and their role in the software development process. They then proceed …