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Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

114 / Building Authentic Communities: Gen Z Leads the Way, with Alex Crandall

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Alex Crandall
Landing

Imagine a world where you can just be yourself. Where you can be safe and be expressive and be just how you want to show up and not be worried about being judged for it. This is the sort of community that Landing product designer Alex Crandall is helping to build. It’s a refreshing world …

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Alex Crandall
Landing

Bridging the Gap: Highlights from ITX’s 2nd Annual Product + Design Conference

ITX hosted its 2nd Annual Product + Design Conference on June 22-23 at the Grand Hyatt Hotel Ballroom in downtown Rochester. The 2023 event’s 225+ Keynote Day attendees included every fashion of product maker and leader.

They may have entered the conference as product managers, designers, engineers, QA specialists, and content strategists. But they exited as members of a product team – collectively responsible for solving one shared problem: how do we improve the lives of our users

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113 / Embracing Human Complexity in Product Management, with Matt LeMay

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Matt LeMay
Sudden Compass

The myth of product management is that human complexity can be reduced to a manageable framework, one that lets us show up for work feeling confident and comfortable and ready to take on the world. Not so fast, says Matt LeMay, internationally recognized product leader, consultant, and author of Agile for Everybody and Product Management …

matt-lemay-podcast-guest
Matt LeMay
Sudden Compass

112 / Beyond the Handoff Culture: How To Collaborate in a Post-Pandemic World, with Gavin Deadman

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Gavin Deadman
Flutter Entertainment

Product teams emerging from 3 years of remote-work hibernation are now living through what Gavin Deadman calls the “handoff culture.” Acquisition marketer turned product management coach, Gavin supports a product team of 150 product managers and product leaders within the division of Flutter International and Flutter Entertainment. A prolific blogger, Gavin’s writing is must-read content …

gavin-deadman-podcast-guest
Gavin Deadman
Flutter Entertainment

ITX Product + Design Conference 2023

The event was held in Rochester, NY on Thursday, June 22 and Friday, June 23. It was two days packed with workshops and keynotes led by some of the best minds in the product and design industries.

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ROC On Tech 2023 Conference

The ROC on Tech Conference is designed to create excitement around digital technology, introduce regional companies to the latest technology concepts, and give them direction on what they should be doing to upgrade their businesses to thrive for the next generation.

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Banner promoting the 2023 ROC on Tech Conference, featuring ITX's Vice President of Global Talent Collene M Burns

111 / Using Data to Inform Design, with Krissi Xenakis & Jocelyne Dittmer

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Krissi Xenakis & Jocelyne Dittmer
SVA / IBM

The world may be shrinking, but it doesn’t always feel that way. As product design leaders Krissi Xenakis & Jocelyne Dittmer explain, it’s more important than ever to get aligned around culture and craft, balancing the needs of the business with the needs of the team. Especially with remote and distributed teams, collaboration around complementary …

krissi-xenakis-and-jocelyne-dittmer-podcast-guests
Krissi Xenakis & Jocelyne Dittmer
SVA / IBM

Harness the Power of Discovery: Matching Team Skills to Client Needs

Keys to Stewarding the Client Investment & Maximizing ROI

Getting to the heart of a client’s concern is the crucial first step to delivering an effective software solution. But deciphering complex requirements and balancing competencies between a client and a technology partner can be a daunting task. This is where discovery comes into play.

In our series’ first post, Discovery: Understanding the Problem Space, we learned that discovery begins before kickoff with a client-focused “needs analysis session.”

In this blog, we’ll explore how discovery activities help teams gain powerful insights, establish trust, and deliver impactful solutions as they work to steward the client investment.

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