Pull
Technology has the power to pull in clients or prospects and turn them into brand advocates.
Agile Process Overview: Post 1 of 5
The Agile Development Process delivers on the expectations of the end user by creating an inspiring experience that is easy-to-use and functions in accordance with user expectations.
The Iceberg Principle
You need to find the balance between functional business demands and non-functional quality if you don’t want your software products to end up like the Titanic.
How Tuned In to your Customers Are You?
There are many tactics for listening closely to your customers in order to read between the lines for what they currently lack, and where there is room for innovation and growth.
The Momentum Framework
To produce momentum, develop a digital product innovation plan that is worthy of your brand, and establish a lean and adaptive strategic framework for future planning that can be used to continuously improve upon and periodically revisit, to keep the organization’s digital assets fresh and powerful, well into the future.
All of the following components are required to create and sustain software product momentum. We have summed it up with this simple formula:
Vision + Capability + Motivation + Roadmap = Momentum
A Look at Mini Design Sprints
Keep the focus on creating inspiring user experiences through every step.
Embrace and Celebrate Incremental Change
Embrace and celebrate your incremental work in order to ultimately transform the way that you communicate with one another and the way you can deliver to your clients.
Loyalty Ladder
Loyalty is earned over time with each and every customer experience, and it is the most valuable thing that your brand produces.
ixed Budget, Flexible Scope – Say What?
The future: projects priced according to Fixed Budget, Flexible Scope.
Brand Relevance
BIG or small, we should all care about “Brand Relevance”.
