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Be inspired! ITX's technology leaders, UX designers, and marketers are sharing our discoveries here

106 / Using Atomic Networks to Find Product-Market Fit, with Neha Bansal

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Neha Bansal
Google

Product and UX professionals want their product to be ‘the next big thing.’ Right? But Google’s Neha Bansal reminds us that designing a product with everyone in mind ignores the adage, “aim small, miss small.” Instead, Neha recommends narrowing your target market to what Andrew Chen calls atomic networks. “The broader your market, the harder …

neha-bansal-podcast-guest
Neha Bansal
Google

ITX Named a Rochester Top Workplace for 2023

2023 marks the fourth consecutive year of recognition.

March 28, 2023 Rochester, NY – ITX celebrates the fourth-consecutive year of being named a Top Workplaces in Rochester, NY. The company commemorated the achievement at the Rochester Top Workplaces award ceremony on Wednesday, March 22.

 

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How To Convert Client Needs To Establish Clear Product Vision

In this second post in our series, Leading Product Innovation, we look at how ITX innovation leads help clients establish a clear Vision for their software product. In the series’ opening blog, we talked about how Discovery activities guide the product team to answer Why? What? For whom? Here, we explore their role in building stakeholder alignment around the product Vision and articulating that Vision in a way that rallies the team to confidently commit to its fulfillment.

Managing risk. It’s the unavoidable reality of software product leadership. Sometimes that risk comes from not knowing what to do first, or next. Other times it’s the risk of not staying current with technology. Ultimately, product leaders face the risk that any one of these will damage their company’s brand or bottom line.

ITX innovation leads help clients manage that risk – first by guiding the product team through Foundation Stage discovery activities, later transitioning into the Planning Stage of the product development process with a clear product vision.

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105 / Innovation Through Open APIs: Shifting the Locus of Value Creation, with Marshall Van Alstyne

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Marshall Van Alstyne
Boston University School of Management

Open APIs are sets of rules that enable systems to freely communicate with each other. They allow companies to “tap into the wisdom of the crowd,” Marshall Van Alstyne explains, shifting the burden of value creation to external sources. “You want people you don’t know to bring you ideas you don’t have,” he adds. In …

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Marshall Van Alstyne
Boston University School of Management

ProductCamp EU Cyprus 2023

ProductCamp Europe brings together over 500 tech leaders from around the world, with over 50 speakers giving keynotes and workshops on 3 different stages. At the 2023 event held in Cyprus, ITX’s EVP of Innovation Sean Flaherty gave a Masterclass on Product Leadership.

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Discovery: Understanding the Problem Space

Leading Product Innovation, the ITX Way is a new blog series offering an inside look at how Product + Design come together to deliver innovative product solutions.

The product manager role at ITX has evolved throughout our 25-year history. Here, product managers are called innovation leads – more than nuance, the title emphasizes our belief that our clients manage the products we help them build; we are partners in that development.

To best understand the innovation lead’s impact, it’s helpful to drill into their involvement during key stages of the process – Foundation, Planning, Development, and Deployment. In this article, we’ll look at how innovation lead guides discovery activities to help their product team understand the problem space.

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104 / Building the Business Case for UX Design, with Jon Daiello

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Jon Daiello
Paychex

UX Design isn’t about building beautiful products for the sake of beauty itself, says Jon Daiello. We’re building something that solves people’s problems. “Design isn’t here to just manufacture,” Jon adds. “It’s here to help us understand what we should manufacture. That’s one of the big distinctions.” In this episode of the Product Momentum Podcast, …

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Jon Daiello
Paychex

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