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Human-Centered Design

Product people get excited about solving problems that make people’s lives better. On that we can all agree. It’s the approach we choose to achieve that goal where differences arise. Sometimes the differences are significant and obvious – Agile vs. Waterfall, for example. Sometimes, they seem much less so. Take user-centered design vs. human-centered design. Aren’t users of our products human? Of course they are, but there’s more to the difference than a mere distinction.

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Product momentum graphic human centered with factors on the outside

3 Positive Steps That Address Tomorrow’s Design Challenges

As product people, we pursue mastery in an evasive world that bobs and weaves all around us. As markets shift and our users react, we’re required to learn and adapt and to perceive our circumstances in different ways. Just as our clients and their customers do. And as we question whether yesterday’s answers will solve tomorrow’s problems, we realize the need to seek new learning.

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Mountain climbing to successful website illustration

17 / Human-Centered Design

Headshot of Kim Goodwin
Kim Goodwin
Leadership Consultant, Author

Product people get excited about solving problems that make users’ lives better. On that we can all agree. It’s the approach through which we choose to achieve that goal where differences arise. Sometimes the differences are more clear – Agile vs. Waterfall, for example. On other occasions, the difference is less obvious. Take user-centered vs. …

Headshot of Kim Goodwin
Kim Goodwin
Leadership Consultant, Author

Introducing Gender Perspective Into Design

Earlier this winter (summer in the northern hemisphere), I enjoyed facilitating the first-ever Gender Jam in Buenos Aires, Argentina. The event was organized by Buenos Aires Service Jams, the local chapter of the Global Service Jams – a non-profit and volunteer-based network of service design aficionados – and MásMujeresUXar, the local chapter of Mas Mujeres Ux, a community of women from Latin America who work in user experience and try to empower women in technology and enhance their visibility through workshops and access to educational courses.

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Illustration of people building a lightbulb puzzle

ITX Product Momentum Podcast – Episode 16: Developing Organizational Agility

Imagine a world in which we drop the labels that segregate us as Lean. As Agile. As waterfall. As design thinkers. Imagine a world where instead we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers and to ensure that we’re always delivering value on their behalf. Let that sink in.
In this episode, hosts Sean and Joe chat with Jeff Gothelf, author, coach, consultant, and a featured keynote speaker at ITX’s 2nd annual ITX UX 2019: Beyond the Pixels design conference. The world Jeff hopes for is not necessarily the one he predicts, but it is a world that allows us to freely pick and choose the components and methodologies that work best within our respective domains.

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Infographic of puzzle, cycle into a successful site

16 / Developing Organizational Agility

Headshot of Jeff Gothelf
Jeff Gothelf
Coach, Consultant, Keynote Speaker

Imagine a world in which we drop the labels that segregate us as Lean, as Agile, as Waterfall, as Design Thinkers. Instead, imagine a world where we build the kinds of organizations and cultures that encourage and reward learning and customer centricity, that incentivize teams to deeply understand their customers, and that ensure that we’re …

Headshot of Jeff Gothelf
Jeff Gothelf
Coach, Consultant, Keynote Speaker

Design Your Own ROC’n UX Conference Experience

The momentum is building! ITX is in full growth mode; we’re designing our snazzy new digs in downtown Rochester’s Innovation Zone; and soon we’ll be celebrating all the excitement and more during our 2nd annual ITXUX2019: Beyond the Pixels design conference, Oct. 3-5. We’re psyched for you to join us and our amazing guest speakers for three awesome days of intimate workshops, dynamic keynotes, and plenty of networking with your colleagues and newfound friends.
Are you ready to pull the trigger and reserve your seat? Or are you still wondering whether ITXUX2019 is right for you? Fair question. But once you check out our line-up of guest speakers and their many accomplishments, you’ll realize we designed this UX conference with specifically you in mind.
Still not convinced and looking for more? Well look no further than this post. Cuz we’ve asked the experts – our fellow ITXers – what they love to do when they’re not creating great software. As you’ll see, just like UX design the options are limitless!

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ITX UX 2019 event slide

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