1.0ITX Corp.https://itx.comITXhttps://itx.com/author/itx/rich600338<blockquote class="wp-embedded-content" data-secret="VjDDKe9SEA"><a href="https://itx.com/blog/the-product-managers-dilemma-for-which-jobs-is-jobs-to-be-done-best-suited/">The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://itx.com/blog/the-product-managers-dilemma-for-which-jobs-is-jobs-to-be-done-best-suited/embed/#?secret=VjDDKe9SEA" width="600" height="338" title="“The Product Manager’s Dilemma: For Which Jobs Is Jobs-To-Be-Done Best Suited?” — ITX Corp." data-secret="VjDDKe9SEA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://itx.com/wp-content/uploads/2021/11/The-Dilemma-of-JTBD-2_@2x-1316x780-copy-8.png1317781Demystifying Task Analysis of the JTBD Strategy. When I first waded into the JTBD pool a decade ago, I found myself conflicted. I was enamored with this theoretical approach to making disruptive strategies into executable roadmaps to solve customers' needs, but I was simultaneously confused by the cottage industry terms that cropped up around the JTBD community. The ancestry of the JTBD theory can be directly traced back at least 25 years to Tony Ulwick's book, Business Strategy Formulation, and later codified in Clayton Christensen's The Innovator's Solution. Before these, dozens of marketing and Human-Computer Interaction (HCI) works reference many forms of Task Analysis, which closely resemble Jobs processes.