1.0ITX Corp.https://itx.comITXhttps://itx.com/author/itx/Why Innovation Fails...And How to Avoid It - ITX Corp.rich600338<blockquote class="wp-embedded-content" data-secret="1t8Popiz3x"><a href="https://itx.com/user-experience/why-innovation-fails-and-how-to-avoid-it/">Why Innovation Fails…And How to Avoid It</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://itx.com/user-experience/why-innovation-fails-and-how-to-avoid-it/embed/#?secret=1t8Popiz3x" width="600" height="338" title="“Why Innovation Fails…And How to Avoid It” — ITX Corp." data-secret="1t8Popiz3x" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://itx.com/wp-content/uploads/2017/07/ITX-Blog-Generic-Hero-2250x1500-1.png22501500The word “innovation” has been on the lips and tongues of almost every organization for more than a century. Despite having a rather negative connotation when first used (see Henry Burton circa 1620, a Church of England minister who’s “innovation” cost him both of his ears), it has grown into the cultural lexicon as a modern-day buzz word. Every organization claims to be continually looking for new, novel ways of satisfying customer needs in an “innovative” fashion, but all too often, companies are unable to reap the true benefits of innovation, despite their best intentionsWhy is this? Why are companies unable to succeed in inspiring customers with new solutions when it seems to be at the core of what they do?