As mobile opportunities increase, so do customer expectations. Organizations need to make mobile strategy decisions that match their customers’ experience. Failing to deliver viable mobile platforms could drive these customers away.

Have you heard the rumors circling around the online marketing and search engine optimization (SEO) world? Word on the street is that Google is on the verge of releasing another big algorithm update, called Penguin 2.0.

Well, they aren’t rumors anymore–they are true. On May 22, Google released its Penguin update. This update is sure to wreak havoc on search results, and many unfortunate businesses that rely too heavily on SEO traffic could likely become extinct overnight.

E-commerce has been growing steadily for years. In 2013, e-commerce sites will require a special focus and dedication to maximize their value. Much the way a physical store focuses on details like lighting and music, those details can make a big difference for an e-commerce site. One huge advantage is that e-commerce allows you to test possible improvements and then implement the ones that deliver the best results.

Responsive design is becoming popular for many Web developers who are looking for new and innovative ways for users to have a better experience with their websites. Responsive design websites are able to conform to the size of the user’s screen, whether it’s on a mobile phone, tablet or desktop computer, so they will have a better experience navigating through the site.

Consumer research shows that the American consumer is suffering from choice fatigue. A study found that too many choices actually frustrates shoppers. Especially in the world of online sales, people are in a hurry and will not wade through too many options.

Your conversion rate is a measure of the number of potential customers who go on to buy. In the context of a website, it is usually the percentage of visitors who make a purchase. Many websites concentrate solely on increasing the number of visitors they draw. However, these sites often have fairly simple problems that can be addressed to increase the conversion rate and improve the bottom line at minimal expense.

The online world changes constantly. One of the new catchphrases floating around in the community is “responsive design.” Responsive design refers to a website resizing automatically depending on the device or resolution the visitor is using.

Mobile adds new complexities to developing high-quality solutions. A very large number of phones, screen sizes and versions of mobile operating systems exist, and each is unique.

One of the most attractive things about smartphones is their ability to provide connectivity anywhere. Marketers are missing the opportunity to hook more smartphone users simply because the content they want to access doesn’t travel well over the channels consumers use on their mobile devices.

As technology constantly evolves, many companies look to add mobile sites, mobile applications and Web apps to expand their digital presence and to engage with their customers. But keeping up with the latest addition to the digital world can be time-consuming and expensive. The responsive design methodology provides a solution to these important concerns.