One of the most attractive things about smartphones is their ability to provide connectivity anywhere. Marketers are missing the opportunity to hook more smartphone users simply because the content they want to access doesn’t travel well over the channels consumers use on their mobile devices.

As technology constantly evolves, many companies look to add mobile sites, mobile applications and Web apps to expand their digital presence and to engage with their customers. But keeping up with the latest addition to the digital world can be time-consuming and expensive. The responsive design methodology provides a solution to these important concerns.

There is currently much controversy over which mobile apps are better — native applications or mobile cloud applications. To examine this controversy, it is important to look at the differences between developing mobile cloud apps and native apps.

We are all now connected 24 hours a day with access to information and tools that define how we interact with the world. We make decisions based upon which companies are easiest to do business with and which make incremental improvements in our lives. So how do you find the killer app in your industry or market? Start by asking these five questions.

Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the sale.

ITX is proud to launch our first video introducing our One Day Strategy Workshop. As technology is constantly evolving and changing, most businesses are struggling to decide which new channel is the right one for them. ITX’s One Day Strategy Workshop is engineered to help you determine how to properly steward your organization’s precious resources into solutions that will propel you to success.

Mobile has transformed our lives in almost every way, connecting our physical and digital worlds. Mobile is no longer a playground in which to experiment. If your business isn’t mobile, you may be misrepresented on a few or all new mobile devices.

Internet marketing is much more about marketing than technology. It is much more about the “why” than the “how.” Internet marketing very much follows the principles of traditional marketing, but in a much shorter timeline. The focus is on buyer psychology: understanding their needs and then connecting with your customers.

Isn’t a blog just a website? Yes, but it’s a special kind of website.